Portfolio

At UMVirtual, I led digital engagement, designed impactful recruitment campaigns, curated graduate-level marketing content, and tutored educational leaders—applying strategic storytelling to connect audiences and drive meaningful impact globally.

At Oftavision, I led marketing across five clinics, optimizing ads, patient tracking, and rebranding, creating materials that combined clear storytelling with human-centered design.

At Centro Amicum, I leveraged my journalism and content strategy skills to design transformative lifestyle programs and create engaging social media campaigns that inspire global audiences.

At Flower of Life, I translated the founder’s personal journey into a clear business model and empathetic brand narrative, positioning the practice as a trusted, mother-centered lactation service in Panama.

As Content Strategist and Community Manager for IADPA Panama and El Salvador, I transformed social media into a dynamic, engaging platform that grows audiences, highlights educational resources, and tells the stories behind the books through videos, visuals, and event coverage.

As Marketing Director for ISHCATUL, I translated the founder’s expertise into a digital ecosystem, creating content, building a CRM, conducting user research, and developing educational assets to connect audiences with holistic health solutions.

Produced photos, videos, and Reels for Camp Alamisco, Young Adult Retreat, and online events, boosting engagement and shaping the Youth Instagram presence.