Marketing & Communications Strategist
Mariela Espejo
About Me
Global-minded marketing strategist with a background in journalism and a Master’s in Marketing. I combine creativity and structure to bridge strategy, operations, and content, building meaningful connections between brands and people.
Work Experience
April 2024 – Present
Marketing Consultant & Content Producer
Independent
Designed business models, value propositions and strategies to boost positioning and loyalty through content and campaigns.
February 2023 – March 2024
Marketing Director
Oftavision
Led marketing operations, campaigns, and team coordination for healthcare sector.
April 2020 – November 2022
Marketing Assistant & Content Producer
Universidad de Montemorelos
Produced content and coordinated projects to support recruitment and branding.
Education
2016 - 2019
Skills & Expertise
Digital Marketing Strategy
Planning and executing campaigns that align with brand goals and target audiences.
Developing positioning strategies to strengthen brand identity and reach.
Content Creation & Storytelling
Writing, scripting, and producing engaging content across formats (video, carousels, posts).
Crafting narratives that connect emotionally with audiences and convey purpose.
Social Media Management
Managing accounts, creating content calendars, and scheduling posts for optimal engagement.
Interacting with audiences and analyzing performance to improve reach and impact.
Campaign Analytics & Optimization
Tracking metrics, conversions, and engagement across campaigns and platforms.
Performing A/B tests and refining strategies for continuous improvement.
Educational & Infoproduct Design
Designing courses, workshops, and lifestyle programs with actionable steps.
Incorporating research and interviews to create practical and inspiring learning experiences.
Visual & Graphic Design
Producing branded graphics, flyers, brochures, banners, and social media visuals using Canva.
Ensuring cohesive visual identity that enhances storytelling and audience connection.
Brands I’ve Worked With
marielaespejo.mkt@gmail.com
Phone
+52 8132551754
Monterrey, Mexico